Case studies
Founders and leadership teams
repositioning their company
Read each case through four lenses: context, decision, direction, and action. No invented clients, no dressed-up results.
Explore the case studiesExplore each case through its context, decision, direction, and action
Project index
Repositioning a SaaS product for the enterprise market
We turned a technical platform into a business solution for operations leaders and shortened the sales cycle.
The company was at a critical juncture. Although its data management product was robust, its customer base consisted of small businesses that generated high support costs and low revenue.
The leadership team was feeling pressure from investors to accelerate recurring revenue growth. At the same time, its marketing message was too technical to appeal to decision-makers at large companies.
Assessing the Current Situation
We began by evaluating how existing customers used the platform. We discovered that smaller users were ignoring the features most valuable to large companies.
This disconnect was preventing product development from moving in a profitable direction and tying up the development team’s resources on secondary features.
Read the case study Servicii
Optimizing the portfolio for a design agency
We clarified the offering and eliminated unprofitable services to increase operating margins and help the team focus.
A 25-person agency offered too many services, from branding to social media management. Resources were spread thin, and profitability was declining despite a heavy workload.
The team was constantly on the brink of burnout, and the quality of deliverables was starting to suffer from a lack of specialization.
Identifying the Bottlenecks
We audited the profitability of each type of project over the previous two years. The data showed that 20% of services generated 80% of profits, while the rest consumed most of the management team’s time.
Without a clear way to prioritize its portfolio of initiatives, the agency was stuck in a zone of financial mediocrity.
Read the case study Produse
Go-to-market strategy for sustainable furniture
We defined the business model and distribution channels for a local manufacturer targeting the premium market.
A long-established furniture manufacturer wanted to launch a modern, sustainable line for young urban consumers. Despite exceptional craftsmanship, the brand lacked a clear identity in the retail market.
There were major questions around the right pricing and the best communication channels to justify the high costs of eco-friendly production.
Evaluating the Market
We analyzed purchasing behavior in the premium segment and identified an unmet need for modular furniture with fully traceable materials.
The competition consisted either of expensive international brands or local manufacturers without a coherent visual direction.
Read the case studyInitial conversation
Clarify the decision.
We bring direction.
When change is at stake, start with a precise question: what decision needs to be made now? Tell us about your situation, and we’ll arrange a focused conversation—with no solutions promised upfront.
The next step
Tell us what you need to decide in the coming weeks: repositioning, growth, or prioritization.
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